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Are you ANGRY about Google Pulling their Keyword Tool?

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I Wondered Why Google Changed the Keyword Tool?

Of course, all of the reasoning behind the changes have not been communicated by Google, but what they have communicated very well is that the new format is designed to be a workshop for building new search network campaigns.

It was specifically designed to search for keywords and ad group ideas, then to let users see how those campaigns might perform before actually committing to the campaigns. Realize that the target audience for this tool is their Adwords customers. It is supposed to streamline the keyword selection and putting discovered keywords and adgroup ideas into new campaigns. Keyword planner does do this, and can shorten the work and time required to get keywords and insert them into Adwords campaigns.

However, it wasn’t necessarily designed for those of us using the Keyword Tool to discover keywords to use for content or other advertising outside of Adwords. The changes in Keyword Planner may not benefit us as much as the group that is using Adwords campaigns. That doesn’t mean that the new Keyword Planner won’t work for the group outside of Google Adwords, but it is important to understand that the changes were made for their specific insider group.

The Keyword Planner, can however be used for Keyword Research.
It is just different than the keyword tool used to be, and it is much more integrated into the adwords program.

There are, however, some features that may make the planner a better fit for keyword research than the tool ever was.

Find out about those features NOW.

Download a checklist that will make the Keyword Planner even more effective for you.

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Basics Keyword Planner

The Keyword Planner, the Basics

The Google Adwords Keyword Planner combines the Keyword Tool and the Traffic Estimator. It also has some significant changes from the keyword tool that you are used to using. If you understand the changes you will be able to work with the tool better, and it may be more enjoyable as well.

I Was Shocked

When I got my hands on the tool for the first time, I saw the new interface, then I screamed and went back to the old interface! I couldn’t even bring myself to try to figure it out. I was shocked and dismayed, the buttons for selecting exact, broad, and phrase searches were gone, the filters I used all of the time for selecting the range of traffic that I had an interest in had been reduced beyond anything that I could considered useful.

For My Business, I Had to Learn This

I was not impressed, to say the least. But, I knew that I had to learn what this was all about. I realized that Google was giving me a little time for a test drive. So, I started with their information pages.

I Wondered Why Google Changed the Keyword Tool?

Of course, all of the reasoning behind the changes have not been communicated by Google, but what they have communicated very well is that the new format is designed to be a workshop for building new search network campaigns.

It Was Designed For Adwords Campaigns

It was specifically designed to search for keywords and ad group ideas, then to let users see how those campaigns might perform before actually committing to the campaigns. Realize that the target audience for this tool is their Adwords customers. It is supposed to streamline the keyword selection and putting discovered keywords and adgroup ideas into new campaigns. Keyword planner does do this, and can shorten the work and time required to get keywords and insert them into Adwords campaigns.

I Wasn’t Designed as a Keyword Tool Replacement Per Se

However, it wasn’t necessarily designed for those of us using the Keyword Tool to discover keywords to use for content or other advertising outside of Adwords. The changes in Keyword Planner may not benefit us as much as the group that is using Adwords campaigns. That doesn’t mean that the new Keyword Planner won’t work for the group outside of Google Adwords, but it is important to understand that the changes were made for their specific insider group.
Learn how to use the Keyword Planner for Keyword Research
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This Can be a Big Keyword Opportunity

A lot of people are talking about how the Google Keyword Tool is going away, and how that is going to hurt them.

Well, there is a saying that I like, it goes something like this, as one door closes, another one opens up. You find yourself, right now, at a unique time and place in history, and depending on how you act upon this opportunity, you could be among the very first to utilize this new tool and use it to your advantage.

It may mean a lot of money to you right now, and, amazingly, it won’t cost you anything. In fact, after suffering through a little bit of a learning curve, it may save you lots of time discovering profitable keywords that will bring in cash to you month after month.

Some of the Functionality is Gone, But…

Although Google has removed some of the functionality of the current Keyword Tool, they have streamlined Keyword Planner to save you time, and have added some functionality that could literally make you rich.

I want to introduce you to these features and show you the fastest and easiest way to condense the time it takes to get the best keywords and quickly get those keywords working for you.

The Keyword Tool had to Change

The Google Keyword tool is used by millions of people. It is used with software and scripts, to the point that many of the keywords that Google presents to you, will be the same ones that it presents to thousands of other people searching in the same overworked niches. With the advent of the keyword multiplier in the new Keyword Planner, you can get a bigger list of possible longer-tail keywords that will be more individualized specifically for you. Meaning that less people will be shown your results, and you will have a better chance of finding keyword phrases that you can dominate for a longer period of time.
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Keyword Planner Today and Forward

The Google Keyword Tool is Dead!

Us the Google Adwords Keyword Planner instead.

You will have to login to Google Adwords. The Planner is NOT an external tool, like the keyword tool used to be.

The interface is very different:


But with a little bit of work you will be able to use the Keyword Planner where you used to use the Keyword Tool.

There has always been a problem with the Keyword Research using the Keyword Tool, and this problem exists with the Keyword Planner as well.

That problem is a big one too!

The Problem is competition. You see, the Keyword Tool, and now the Keyword Planner, is going to show you the same keywords that it shows 10,000 other people.

Suddenly what looked like a good keyword, is now too popular to rank for.

The Planner has some specific new functionality that will let you find less competitive and very buyer targeted terms.

Find out more about the Keyword Planner

Get the checklist that will nail your Keyword Research

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